Do your characters read? If so, what do they read? Do they read out loud? What is their schooling like (where reading aloud is really encouraged of course)? Do you have characters who struggle with reading or is your fictional setting one which is aggressive to the idea of books and learning?
Is your fictional world one where stories are treasured? Is there an oral storytelling tradition? What are the legends which generally are the basis of oral storytelling?
Now you are bound to have some story idea triggers from answering at least some of that!