My rebellious fairy godmother, Eileen, is as honest as they come and it lands her right in it. Honesty is not always welcome by her cousin, the Fairy Queen, and it certainly isn't by the Queen's Council. For Eileen this is added reason to keep on being honest - it annoys people who she thinks deserve annoying!
So how could honesty land your characters in it? The lack of honesty could do so as well of course. Is honesty expected in the world you write about or are honest characters the awkward ones who stand out like Eileen does for not going with the flow just because everyone else is?
How does your world's media react to honesty? Is it broadly honest in itself or does it toe the official line? That doesn't mean the official line is dishonest necessarily but just how honest is it? Would your world's media lie to help the ruling parties or only do this if threatened?
Hope you can get some interesting stories out of those questions - honest stories, of course!