J = Justice. How do your characters feel about justice? Do they campaign for it or only worry about it when they have been the victim of an injustice? In your world setting, is justice valued? Is justice usually done or do your people live under a tyranny? If the latter, what do they do about it?
K = Kudos. Do your characters have any kudos in their species, their world or amongst the other characters in your story? The Ugly Duckling clearly had none until nearly the end of the story. How do your characters react if they are despised etc? Do they turn bitter or does it spur them on to achieve greatness?