Of course in my fictional Fairy Kingdom, words are considered very magical. Not just the ones used to cast spells (every charm needs recitation, whether out loud or in the more magically strong's thoughts) but words used in stories, the FNN nightly news broadcasts etc, all are considered to be powerful. And rightly so. There is a deep appreciation of the power of words because the magical realm knows only too well what can happen when that power is abused. Parts of the realm have been made barren by too much magical fighting, all triggered by the wrong words being said and then even more wrong words being used to cast spells to do as much damage as possible. And that damage was irreversible. This is something I've written deliberately. Magic has got to have consequences.
Whatever world you're in (or currently visiting - books are fantastic for this!). words have the power to make you laugh, cry, rage at the injustices you've just read about and so on. And yet we take them for granted all the time. Words are just there to be used, yes? Yet they're the one tool writers, actors etc cannot do without and maybe we should all appreciate words and their ability to touch lives more than we do. Certainly when rare talents leave this world, having worked magic with the way they used words, maybe it is a time to reflect on our own use of words. And for writers to inspire us to work more magic with the ones we use?